Marketing and digital expert
Paul Huizing
I believe growth doesn't fail because of a lack of ambition, but because of complexity. I've seen it time and again: those who truly understand complexity can dissolve it. And then space for growth emerges. That is my job.
About
Finding clarity through complexity, together.
Growth brings complexity, and complexity costs momentum. Things move forward, but not as fast as they could. From the inside, that is hard to see clearly. I join a company for a defined period of time, and together we develop an outside perspective: What is the product, really? What makes it distinct? How does it stand apart? Where are the actual obstacles?
From there, we sharpen the product itself, develop the communication, and build the structures it needs. I am not a consultant who hands over a deck and disappears. I become part of the strategic and operational team and actively drive implementation. With a clearly defined timeframe, no long-term payroll commitment. And with the goal of making sure the company runs successfully without me when I leave.
What I do
Two models, one standard.
Interim CMO
I take full ownership of marketing and communications, strategically and operationally. I define goals, target audiences, and go-to-market strategies, lead existing teams, manage agencies, and ensure marketing and sales are aligned. With clear KPIs, an optimised funnel, and the focus on making an immediate impact. For companies in growth phases, transitions, or realignments that need experienced leadership without a long ramp-up.
Fractional CMO
Not every company needs a full-time CMO, but almost every company needs strategic marketing leadership. As a Fractional CMO I am regularly present within a defined hours or day budget: setting priorities, developing the team, and making sure marketing decisions drive business outcomes. The full impact of an experienced marketing leader, at a fraction of the cost.
Sparring & Strategic Consulting
Positioning, product communication, go-to-market. I help ask the right questions before the wrong answers get executed. With a clear outside perspective and a genuine understanding of what is actually happening on the inside. For founders, CEOs, and leadership teams who need a reliable thought partner at eye level: no yes-saying, no sugarcoating, honest and strategic thinking aimed at better decisions.
“Great sparring partner, great collaboration, and a genuine pleasure to work with.”
“Paul has exceptional knowledge of the digital content and marketing industry. He knows how to inspire his colleagues and the team and motivate them to creative peak performance.”
“With Paul's help, we managed to take socialPALS to a completely different level and build it as a scalable organisation.”
“Paul's clarity, ideas and firm convictions inspired me every day. He combines experience, systems thinking and AI perfectly.”
Experience
The path so far.
I work at the intersection of product, marketing, and organisation, for over 25 years, across very different contexts.
Amazon
various roles to Vice President Content Europe
Building the German-speaking audiobook and podcast market across marketing, production, and publishing roles. Joint executive responsibility for all European marketplaces.
bcause
Interim Chief Marketing Officer
Reviewing and refining product-market fit. Developing and implementing communication across all touchpoints. Building structures for sustainable growth.
Karls Erlebnisdörfer
Head of Digitalisation
Consolidating all digital touchpoints onto a single platform, with a focus on growth in ticket sales, hotel bookings, and retail revenue.
socialPALS
Chief Operating Officer
Introducing organisational structures across marketing, account management, sales, and customer service. Defining and implementing processes to scale the business model.
Contact
Let's talk.
If you feel your company could be moving faster than it currently is, reach out. No lengthy process, no pitch deck. Just a first conversation.
Another project
PABINOKI Foundation
Together with my family, I founded the PABINOKI Foundation. We support selected non-profit organisations working for a diverse, tolerant and inclusive society. Our focus areas are children, education and nutrition.